Ok, I know I know, that’s a cheesy line.
But the fact is I’ve changed my entire online business model this December and see a totally new approach for 2009. I want to share this with you because I think it’s something that you can definately benefit from.
So here’s the deal, after Thanksgiving I was totally bashing a new “how to make money” launch…which was a product that promises to teach Affiliate Marketing…but focusing on promoting offers that pay per action.
Well, after reading the free report I got from the guys launching the product, I was truly intrigued by the numbers these guys were boasting for Cost Per Action online marketing results…in the 5 digits per day??? It sounded way too hyped. But one thing I did is believe them about the numbers.
In case you weren’t aware, Cost Per Action Marketing is where you market a product or service and get paid when someone takes action…usually simple action like filling in an email submit form and you get paid for every lead you send the way of that company.
So it’s Affiliate Marketing (marketing on behalf of a company and getting paid for actions taken) but the person you sent to that company’s website doesn’t have to necessarily buy a product as is the case with most Affiliate Marketing programs such as Amazon.com’s, Walmart’s, Clickbank, and others.
With Cost Per Action (CPA) you can get paid sometimes $40 per lead generated! That means the person who filled in the lead form took no risk, it was easy for them to sign up to whatever the offer was, and you got $40 for sending them there.
Well here’s the cool link in all this.
If you could get highly targeted web visitors to go to a company like this, through your affiliate URL, a certain percentage of them would sign up right? If they are HIGHLY TARGETED. How do you get those kinds of people to go to sites that will pay you to get them leads?
Easy!
Using Google Adwords to purchase traffic by “bidding” on the search terms the person will type to get to your ad. Then when they click your ad it takes them to the affiliate link and to the company’s site you are promoting…a percentage of them signup and you get paid. If you can pay a low enough cost per click in Google Adwords you can make a substantial amount of income based on the conversion rate of that traffic.
For example.
You signup for a CPA Affiliate Network and locate an offer, let’s say on Free Credit Reports. You go to Google Adwords and setup an advertising account for $5. You bid on search terms that you think someone who is looking for Free Credit Reports would type in Google. You bid like 15 cents per click…this means you would pay 15 cents for every click on a particular term. Ok, so now you take copy the Affiliate Tracking URL in the Affiliate Network for that Free Credit Reports offer to your Google Adwords ad, set your daily budget in Adwords to say $15 and turn on the campaign.
Now if all goes perfectly, we’ll say 100 people click your ad at $0.15 per click. 10% of them “convert” to leads, meaning they fill out the form on the Free Credit Report site you are promoting. Let’s say that offer pays you $26 per lead. You just made $260 for a cost of $15!
Ok, moving on.
So I thought I’d try this stuff out just based on the free report this Arbitrage Conspiracy launch gave out and my own experience with Affiliate Marketing…
You see, I’ve done Affiliate Marketing since about 2005 and have done well at it. But all my focus has always been on actual product purchases…companies that pay me when someone pays them through my link. I hadn’t gotten into the Pay Per Lead/Action arena.
Maybe I never really believed in it? I don’t know, but the point is I never gave it attention.
What I have found since December 10 till today is phenominal and I have to share with you.
I started a campaign, based almost entirely on inspiration and I believe strongly in inspired marketing by the way. So I started this campaign and immediately began making money. And not just a few bucks. I started making like $20 to $30 a day for spending only $15 in advertising per day.
As I tweaked the campaign (mind you this is all from a single campaign promoting a single product) based on inspired marketing again, I found the numbers dramatically increase. My ROI went through the roof and my CPC was way down.
By the time I put things on pause, in 10 days of starting, I brought in about $545 from just promoting ONE OFFER.
So yeah, not too bad.
As I said, I put things on pause. There are a couple reasons I did this.
1. With the holiday (Christmas) my conversions dropped suddenly. To be expected. So I paused my campaigns in Google Adwords to avoid a break even or loss.
2. I want to wait for the Affiliate Network to pay me what I’ve made so far before I spend more. This is both a precautionary move and a budgetary one. And I recommend doing it in any new business venture. You want to verify the company you are working with (especially true in Affiliate Marketing) is going to pay you!
So here at the end of 2008 I’m clear on the methods I’ll be using to make money in 2009. I’m going to do Affiliate Marketing of course, but focus heavily on CPA offers through Google Adwords.
Now I know a lot of this is just greek to many of you…so I also decided to do a really different form of training on CPA and how to make money doing it. I haven’t named this training program yet or anything, but here’s the premise of it.
Basically I’ll have a forum setup where only members can login. Once logged in you’ll have access to all the training modules for that week/month/etc. As I learn new things, have new experiences, and discover more profitable techniques I’ll post them to the appropriate forum thread…which will be called Modules.
This way not only does the program grow as I learn and experience this first hand, you can kind of “look over my shoulder” and learn with me. Not only that, you can post replies to the forum threads (Modules) to get personal support/coaching on a particular point.
Like I said, I’m not new to Affiliate Marketing or using Google Adwords, but am to CPA the specific type of Affiliate Offers I’m now doing. So what’s cool about that is I can give you totally fresh insight, advice and feedback…basically allowing you to have zero risk in your experience. That’s the idea.
Now while I’ve already setup the forum and am letting people in already, I don’t want to just let anyone/everyone in. I want to make it a tight knit team so I can help you and you can have the highest quality of training and the best experience from this.
Also, I don’t want to make this blog or site a sales page and try to pitch you on stuff. So if you are interested in learning more about CPA, Affiliate Marketing, and how to make money in 2009 and beyond…feel free to put your name and email below to get on my Life Empowered Experience newsletter.
This is more than just a notification/information newsletter. It is more than anything focused on what I mentioned above…inspired marketing, the laws of attraction, and divine guidance in your life experience.
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I’ll keep this blog updated with news of my ventures and the exciting journey I’m beginning now.
Sincerely,
John